Sunday, July 22, 2012

S.E.O Techniques That Have Worked Solidly For Ten Years

By Victoria Caldwell


The fundamentals of S.E.O remained unvaried for years. It is when folk attempt to go over the top, they get slapped by Panda and Penguin, etc. Let's find how viable S.E.O plan can ride over such algorithm changes and keep your site ranked high.

Page Design for On-Page Optimization

Take a look at Pay-per-click destination page suggestions before designing your pages. Design the page with the sole purpose of changing a visitor to a customer, a buyer or a potential lead.

To paraphrase, give focus to your internet pages. Make it straightforward for a visitor to take the specified action. The desired action can be reading your article, enrolling for e-mail updates, signing up a contact form, filling an order form, or clicking on a link. Make it extremely easy for the visitor to take the action you need them to take.

To succeed in this, your page requires a clean, lean design. Remove any distracting elements. Depending on the design of your page, you can use 2 or 3 banner ads in the page. Nonetheless if you paste banners everywhere, it is distracting.

Also avoid distracting navigation links, distracting text, images, or anything that takes the attention away from the purpose of the page.

Focused Keyword Use

Keyphrase analysis and optimisation still is the most important part of S.E.O. Optimize each page for a relevant keyword. You need not write a 1000-word article with five percent keyword saturation. You can optimise your web pages for topical keywords by utilizing them at the right places.

Use keywords in the following areas:

Page title and descriptionHeading tags like h1, h2, etcBold or strong tagsAlt or title endowments for images. Anchor text of links pointing to the page

That is all that you need for on-page S.E.O. The reality is, there is little new here. All these solid S.E.O guidelines have been around for close to ten years. They are worth repeating, because they continue to make the task of S.E.O pros easy.




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